Building a team ready for growth
Cristina Bravo on SHE Leads
SHE Leads gave me practical tools and a clear sense that my team could go through the same kind of transformation.
Cristina Bravo joined Holcim in May 2025 as Sales Manager, SEQ Concrete, after almost a decade in the building products industry. She leads a team of account managers across South East Queensland.
“Our market is growing. My team is at the centre of that, and I want them to be ready for it.”
In September 2026, Cristina was one of 26 women leaders from around the world who spent a week in Switzerland as part of the SHE Leads Ready-mix Commercial program.
“The conversations with our global executive leaders, including Holcim Group CEO Miljan Gutovic, were candid and authentic. Being able to ask them directly about high-performing culture, scaling global initiatives and leadership gave me a much better understanding of the business.”
The week focused on purpose, communicating with impact and stepping outside comfort zones, and included a visit to a Swiss ready-mix concrete plant.
“Seeing how they run a plant there was really interesting, because it’s different to how we do it here. But the biggest thing I came home with was a network. I’m still in touch with many of the women I met, and they’re helping me shape new ideas for our market.”
Cristina now meets monthly with her global mentor, Marcelo Castro, Head of Ready-mix Concrete, Switzerland, and with an expert advisor on her SHE Leads project. She is also building a commercial team journey for her account managers around the Holcim Spirit: Purpose, People and Performance.
“It covers defining our team values, recognising our people, showing them career pathways and the connection to global markets, and being clear on the role each person plays in our commercial strategy. SHE Leads showed me what a transformational journey looks like. Now I want my team to have one too.”
